Why marketing might not be the right answer

It’s all too tempting to think that the biggest opportunity for improving your business is to get more customers. It might be the right decision – but not necessarily. So how do you know?

Let’s take an example. Your business is a general car repair garage which has seen a steady decline in sales. A typical, instinctive response would be to increase marketing to raise awareness and possibly tempt new customers with a price promotion. But what if, when you looked further, there had been a series of poor customer reviews? What if those reviews all pointed to surly customer service where promised call-backs weren’t made, the paper work detailing repairs was incorrect and bookings had been made for the wrong dates and times. It’s an obvious example of where the investment in improvement needs to be directed to customer service rather than marketing, at least initially.

For any business we would want to see all areas working well, all of the time. However, what should you tackle first when you have limited resources?

We have developed a business improvement checklist to help you identify the biggest opportunities to improve results in your business.

You are likely to find that your business is naturally strong in some areas and vulnerable in others. Don’t panic! Even mature Corporates need to be continually reviewing and improving. Uncovering the good, the bad and the ugly is the first step.

The good news is that, once you’ve completed the checklist, you’ll have narrowed down your areas of concern and created the opportunity to focus on building a stronger business.

Follow the link to the Business Improvement Checklist.

Let me know how you get on.

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