It’s all too tempting to think that the biggest opportunity for improving your business is to get more customers. It might be the right decision – but not necessarily. So how do you know?
Take the example of a general car repair garage which has seen a steady decline in sales. A typical, instinctive response would be to increase marketing to raise awareness and possibly tempt new customers with a price promotion. But what if, when we looked further, they had received a series of poor customer reviews? What if those reviews all pointed to surly customer service where promised call-backs weren’t made, the paper work detailing repairs was incorrect and bookings had been made for the wrong dates and times. It’s an obvious example of where the investment in improvement needs to be directed to customer service rather than marketing, at least initially.
For any business we would want to see all areas working well, all of the time. However, what should you tackle first when you have limited resources?
We have developed a business improvement checklist to help you identify the biggest opportunities to improve results in your business. When used in earnest it is effectively a system to build and maintain a robust business – one which is responsive to changes in the world around it.
You are likely to find that your business is naturally strong in some areas and vulnerable in others. Don’t panic! Even mature corporates need to be continually reviewing and improving. Uncovering the good, the bad and the ugly is the first step.
The good news is that, once you’ve completed the checklist, you’ll have narrowed down your areas of concern and created the opportunity to focus on building a stronger business.
Find the checklist on our website here, download and work through the statements. You will be asked either to decide ‘Yes’ or ‘No’ or to rank your business on a scale for each statement.
The exercise should take around 15 minutes.
Let us know how you get on.
If you find you aren’t sure what to do next get in touch. We can show you how to create a plan to build a stronger business and then keep you on track to achieve it. Take the first step and download the checklist.