Would you pass the Ethical Selling test?

A standard definition of ethical is, ‘conforming to accepted moral standards.’ The challenge then is to decide whose standards we are comparing to - or not. Other professions have recognised bodies which set out standards. This isn’t true for selling. We could probably all agree that unethical selling is: Pushing products or services which you … Continue reading Would you pass the Ethical Selling test?

Where does marketing end and sales begin?

There was a time when life was simpler. When the marketing team were about customer avatars, crafting key messages, getting in front of the right audience with advertising and PR and creating promotions to drive customer trial and sales. What was left for sales to do was the relatively simple task of converting! Of course, … Continue reading Where does marketing end and sales begin?