Where does marketing end and sales begin?

There was a time when life was simpler. When the marketing team were about customer avatars, crafting key messages, getting in front of the right audience with advertising and PR and creating promotions to drive customer trial and sales. What was left for sales to do was the relatively simple task of converting! Of course, … Continue reading Where does marketing end and sales begin?

Know your vital signs

We may not normally think of vital signs when reviewing and planning our business but what if we did? What would we notice and would it be useful? Here are a few for each of the key business areas. Do any of these ring true for you? Finance Margins are so tight that any unexpected cost … Continue reading Know your vital signs