A traditional view in sales and marketing is that we have to choose between a high volume, low quality lead generation formula and a high quality, low volume alternative. But is it not possible to have a third option – both high quality and high volume? We think there are ways of getting closer to … Continue reading Volume or quality in sales – or both?
There is a lot being said about the doom and gloom of January. People are lamenting the gaping emptiness without Christmas celebrations, the pressure to give up alcohol or indeed anything else you enjoy and the sheer darkness of the mornings. But I’m a big fan of January! I love how uncluttered it is. Family … Continue reading January is a great month!
There are traditionally two reasons why you would want to write a business plan: The first, to satisfy potential investors or future business partners that you have a well thought out proposition The second, to create a roadmap to achieve that success. While the first reason is externally focused, I think that the second reason, … Continue reading 7 Ways To Make Your Business Plan Work
Twice in the last week I have been served by people wearing earphones. Maddening! In both cases they were from small businesses rather than High Street names. One was the ice cream van man. That was particularly disappointing as the first ice cream of the season from a roaming van is still a mildly exciting … Continue reading OK to wear headphones while serving customers? I think not!
We may not normally think of vital signs when reviewing and planning our business but what if we did? What would we notice and would it be useful? Here are a few for each of the key business areas. Do any of these ring true for you? Finance Margins are so tight that any unexpected cost … Continue reading Know your vital signs