How can you multiply sales success when you’re a small business?
Even with the luxury of a dedicated salesperson small businesses are often missing a few tricks when it comes to making more sales. So, how can you get more sales with the same resource?
The secret is to weave the sales process through each business area and train the team to deliver their part. If it sounds complicated it really isn’t.
When done well this is what happens:
Everyone in the team understands the distinct value proposition of the business and can communicate it with confidence and ease with prospects and customers.
Target markets are clear and early conversations to handle and qualify leads are succinct and productive.
Less objections arise and the team can handle those that do with empathy and a positive outcome.
The prospects experience from first touch point to sale delivery is engaging and memorable – for the right reasons.
Referrals are easily made and a good match for the business.
How do I make all of this happen?
I design a specific set of sales training modules for your business and deliver them over a period of time. This can very between 1 and 6 months.
What makes it so effective?
Understanding how buyers buy
I show you how a focus on the buying process is as important as the steps you follow to sell. When you can tune into prospects in their decision-making process selling becomes a more intuitive conversation, not a manipulative mechanic.
Training content specific to your business
I use a specific set of modules for your business to build key knowledge and sales skills but what really brings them to life is exploring and honing them with real prospects and customers.
Modular training solution – a bespoke set of 3 hour sessions
Small businesses can rarely afford to shut up shop for days of training – a format with diminishing returns even when the training content and delivery is good. Without the overwhelm of too many new ideas at once the team implement the learnings in their real business environment and fine tune them at the next session.
Skills and confidence build through an effective combination of training, implementing, testing and feedback. Add to that the power of experience sharing amongst the team and you see a lasting improvement in performance.
Related to results
I’m all about making a real difference to the performance of a business. From the outset I agree the measures of success and measure individual and team progress throughout the engagement. Because of the modular structure I can tweak or change elements and direct additional support where it’s needed.
The All About Results sales training bitesize solution not only improves sales skills but strengthens the business. These are just some of the other benefits that clients have found:
- Clearer value proposition
- Improved business processes
- More effective teamwork
This testimonial from a happy client sums it up well.
Thank you Grainne for the excellent sales training you delivered for me and my team. We all thought we knew how to do our job well enough, but recognised that there’s always room for improvement. You delivered 3 inspirational and bespoke training sessions that have given us lots of fresh ideas on how to be better at our jobs and consequently deliver a better service to our customers. Your approach was perfectly attuned to our business and style of working, and your sessions were fun, interesting and motivating. Thank you Grainne, I highly recommend you to any individual or business wanting to improve their skills and feel more confident in the workplace. Thanks to you, we now look forward to delivering a more professional service to our kitchen and bathroom customers!
Lisa Fouweather, Owner of Kitchen and Bathroom Place