It’s all too tempting to think that the biggest opportunity for improving your business is to get more customers. It might be the right decision – but not necessarily. So how do you know? Let’s take an example. Your business is a general car repair garage which has seen a steady decline in sales. A … Continue reading Why marketing might not be the right answer
Tag: Marketing
There are traditionally two reasons why you would want to write a business plan: The first, to satisfy potential investors or future business partners that you have a well thought out proposition The second, to create a roadmap to achieve that success. While the first reason is externally focused, I think that the second reason, … Continue reading 7 Ways To Make Your Business Plan Work
We may not normally think of vital signs when reviewing and planning our business but what if we did? What would we notice and would it be useful? Here are a few for each of the key business areas. Do any of these ring true for you? Finance Margins are so tight that any unexpected cost … Continue reading Know your vital signs
How many of you, as small business owners, set your prices when you first started your business and now, 3, 4 or 5 years later (or even longer) are charging the same amount? According to the Bank of England inflation calculator, the cost of goods and services rose 16% between 2010 and 2015. In the … Continue reading ‘I’m afraid my clients will leave if I put up my prices.’
One of the activities we do in our business coaching groups is to create the Value Proposition for a specific customer. As a way of explaining the concept we ask the participants to share their thoughts on why they chose to join our group. Cheeky, I know! It gives us free feedback while delivering a … Continue reading Marketing gold dust from your clients